Simple kicks butt every time.
3″ binders and 6 C.D.s usually signify a lack of useful content. We desperately want complexity and fancy stuff to solve our business problems. Good luck with that. We use something like 1-2% of all the features on our software. We love to respond to offers to build big business plans and three-day workshops on the 57 things you need to implement for a successful marketing program. And we spend months analyzing opportunities to death while other people a... Read more