How to create content that sells.
"The inventor did not look for problems in need of solutions; he looked for solutions in need of modification" - Thomas Edison (1887-1931).
Once you have found a niche you like and would like to work in for a while you need to study the people in the niche.
You need to interact with them in the places they hang out.
By doing this you'll discover what type of people they are.
You can build up a profile of your ideal customer.
When you have done this you will also understand their problems and what solutions they have tried with what results.
Now you are on track to finding out what product they would buy from you.
They will crawl over broken glass to get a solution to their biggest problem that works.
That's what you are looking for, a gap in the available solutions that you can fill.
Don't worry, the solution is out there, all you have to do is find it and then present it to them in a manner that they will like.
And you already know that because you know where they currently look for solutions and in what format they like them.
Too easy?
Not really, you will have to do some serious research and bundle the answers up in the right format.
This will take time but you can do it.
The big secret here is to provide one solution to one problem.
That's it.
Too many people think they have to produce an encyclopaedia to have a good product but that's not true.
A single page with a solution that works is ideal but you usually have to produce 5 - 20 pages to properly explain the problem you're solving and the solution you are proposing.
More than that and you are probably waffling.
No-one wants the fluff, just the solution explained in the simplest way you can.
Any questions just hit reply and ask.
Regards,
Brent.
P.S. I know that some of you have been checking out Society11, which is good.
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