Why do people buy?
When you can answer that and address it on a sales page, you'll have the keys to the kingdom in your hands.
The only problem is that there is no single answer that triggers the buying impulse in everybody.
However, there are a few common things that inspire us to buy something.
Something rare or exclusive.
Something to escape reality for a while.
Something that will last for a lifetime, or they'll have access whenever they want.
Something that had to be searched for and discovered.
Something that works like magic.
Something that restores past glory and wins back their dignity and respect.
Something that gives them peace, freedom from pain.
Sales trainers used to talk about the hierarchy of needs that drove people to buy things.
It wasn't entirely true or false.
Maslow's hierarchy of needs are these:
Physiological needs.
Safety needs.
Love and belongingness needs.
Esteem needs.
Self-actualization needs.
The concept is that as each level of needs is more or less satisfied, humans then begin looking at the next level.
Since our modern world generally satisfies the first two levels, the sales process works on the following two levels for most of us.
That's where the ideas in the previous section come in.
For most people in the Internet Marketing space, the need they are often trying to satisfy is to restore their self-esteem, especially if they have been trying for several years to get some headway.
It's an easy thing to target in your sales pages.
Regards,
Brent.
P.S. I was hoping to give you access to the activity tool today, but the weekend got away from me, and it's not ready for beta testing.
It doesn't help that I'm getting a little feature creep happening as well.
Not to worry, it will happen, just not as quickly as I wanted.
In the meantime, it is in your best interests to get hold of this https://go.wm-tips.com/ezaff to get your head around what process you'll be using initially.