What is better, hot topic products or evergreen products?
My personal preference is for evergreen products because you can promote them over and over again. However, with a hot topic product, you can make a lot of money in a short period. The old saying, "strike while the iron is hot", has some relevance here. Hot topics have a significant spike in searches which means that a quality page targeted to that search should rank very well with little backlinking or prior SEO work. Google always wants to present the most valid result for the s... Read more