What you write for the Internet is probably wrong.
Most of what you write for the Internet, be it a sales page, a video script, an email, a blog post, or even a post on social media, is attempting to persuade someone to do something. To take some action. Click a link, buy a product, leave a comment, click like, open a read the email, watch the video all the way through, whatever. For most of us, persuading others to take some action doesn't come easily. Fortunately, this is a skill that you can learn, and you'll get better as you ... Read more