The announcement of the death of email is premature.
Apple have announced some significant changes to the way users can manage email privacy in iPhones, iPads and desktop computers. This change will make a massive difference to how you and I can measure the effectiveness of our email campaigns. No longer will we be able to track opens as a metric, but there is a much more significant challenge ahead for Facebook and Google. The retargeting pixel that some of us seriously dislike will become far less valuable. Ultimately the massive ... Read more