Why your landing page doesn’t work.
For years people have been telling you that you must have a squeeze page as a landing page, but that’s BS.
Think about it.
You click a link with a vague promise and land on a page with a few bullet points and a sign-up form to get another vague benefit.
Why would you, or anyone else, put their proper email address on that form?
70%+ of those people will click away.
That type of landing page doesn’t work very well at all any more.
Some people are happy with a 30% conversion rate, but most of us get far less than that.
We both know that to make a living online we must have an email list that grows.
But if we can only get 30% or fewer of those who land on our squeeze page to sign up, and fewer than 10% of those will open their first email, those that are left will become expensive subscribers.
Assuming you buy 100 clicks from a solo vendor and the clicks cost you $0.45 each, but 70% leave.
That means the 30 who did sign up cost you $1.50 each.
But if only 3 of those become active subscribers, then the cost is $15 each.
To build your email list this way means that you’ll need to have really good ways to monetise them over the next year or so or you’ll be going broke slowly.
How can you fix this so that a greater percentage of people who land on your squeeze page actually sign up and become active subscribers?
The first step seems to be to make the squeeze page the second or third page the visitors land on.
The first one might be an email, a blog post, a video, a podcast, or a social media post.
This page makes them curious enough to click through to the second page which is a sales page for the freebie.
This cannot be a second-rate sales page.
It must be as good as you can make it because you have to sell them on the benefit of handing over their email address to get greater value.
Basically, you’re filtering out those who are not a good fit for your email list.
It’s self-filtering and not cluttering up your email account with dross.
With a funnel like this, you can slam it with massive, cheap general traffic rather than the pseudo-targeted traffic from a solo vendor.
The $45 you might spend there can bring 45,000+ visitors to your page.
When you work in a very popular niche you can expect good results.
Pretty much everyone wants to get laid, paid, and live forever.
All you have to do is convince them that it’s worth their time and email address to check out your offer.
Here is a start to getting that bulk general traffic.
Check it out, test it with your 2,500 free visitors, and let me know your results.
Regards,
Brent.
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