Why one is the most dangerous number.
When you have one of anything, you can lose it instantly.
One product that people stop buying.
One landing page that stops working or gets deleted.
One source of traffic that stops working.
One web platform that shuts down.
One autoresponder that gets hit by a power failure.
The only way to offset that potential disaster is to have backups of everything and multiple ways to contact your audience.
Certainly, start with one of everything you need until it all starts working, but once it does, don't let complacency kick in.
Work on duplicating your work.
Make sure that no unexpected problems can stop your business.
Yes, it might cause some temporary pain, but nothing should be able to kill it entirely.
That's why I keep banging on about building your email list.
An email list is the only traffic source you can control 100%, as long as you back it up regularly.
Find out how simple it can be to get paid to build an email list.
https://go.wm-tips.com/diamond,
Regards,
Brent.
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