Why keyword research is a mystery.
If you have struggled with keyword research, this email is for you.
I have been working on understanding keyword choices since I began marketing online.
Having bought and read many books on the subject, it's remained a dark art form to me.
Sometimes I get it right.
Sometimes I get it massively right.
More often than not I get it wrong.
The choice of keywords makes the difference between success and crickets for all of your online work.
That would probably explain why some marketers say a project has a 1 in 3 chance of being profitable.
KGR made a slight difference, but it was still mostly a mystery.
Today I found a blog post that clarified what I've been thinking for some time.
That the search volumes reported in whatever tool you use are wrong.
The post explained why and offered a partial solution.
Partial because all the search volumes are speculative.
Here is a summary of the post:
Inaccuracies in Keyword Search Volume: The article emphasizes the limitations and inaccuracies associated with relying on keyword search volume estimates from various tools. It explains how these inaccuracies can adversely affect website rankings and organic traffic.
The Power of Clickstream Data: The author discusses the benefits of using clickstream data for keyword research. This data type provides more precise and up-to-date insights into keyword search volume, enabling marketers to make more informed decisions.
Long-Tail Keywords: The post delves into the significance of long-tail keywords and their potential to drive targeted traffic. It explains how understanding and targeting these specific, often less competitive keywords can lead to better results.
Selecting Relevant Keywords: Practical advice is provided on choosing keywords that align with a website's content strategy and business goals. The article offers a step-by-step guide on using Ahrefs' Keyword Explorer to streamline keyword research and focus on high-value keywords.
Competitive Analysis: The article emphasizes the importance of competitive analysis in SEO. It discusses identifying content gaps and opportunities to outperform competitors in search engine rankings.
Here is a link to the post: https://ahrefs.com/blog/keyword-search-volume/.
Unfortunately, Ahrefs is an expensive monthly purchase at $97.
Fortunately, there is a solution for those on a more restricted budget.
https://go.wm-tips.com/fiverr.
You'll find many vendors with Ahrefs accounts who will do keyword research for you and supply a competitive analysis to work with.
Regards,
Brent.
P.S. I have found that writing long and detailed blog posts using as many long-tail keywords as possible, usually in the subheads and the body, has given me the best results.
Using YIVEWriter gives me better long-form content faster than I can write it.
https://go.wm-tips.com/yivewriter.
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