When you should unsubscribe from a list.
I understand this will be an unusual email from an email marketer.
After all, aren't we supposed to encourage as many people as possible to join our lists?
Yes, that's the plan, except...
... what you and I really want is a list of subscribers who read our emails and take action on them.
A list of people who don't open and read the emails is pointless.
Some marketers are ruthless and purge their lists every month of those who haven't opened an email in some arbitrary period.
Others leave their lists alone but segment them according to which emails the subscriber opened.
There are other variations on the theme here; none are perfect, and no one really knows what works best.
I am on lists where I didn't open any emails for a year or more.
Then I began reading the emails, and now I read all of them.
Others I didn't read, then I started to read all of them, and now I've stopped again.
Then there are those where I dip in and out, depending on the subject line.
I do unsubscribe from lists regularly, though.
This is how I decide to unsubscribe from a list.
If the marketer emails me about a product from a vendor I know to be a crook, they get unsubscribed.
If a marketer tells me lies in any email, they get unsubscribed.
If I email a marketer with any enquiry and they don't respond, they get a second chance once.
If I haven't opened an email from that marketer in 6 months, they get unsubscribed.
The summary is lies, fraud, rudeness, or no interest.
If, after reading this email, you decide to unsubscribe, that's fine by me.
I wish you well in your journey.
Regards,
Brent.
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