How to make all your PPC advertising work for you.
PPC stands for pay per click, and most people think that they have to write their ads to maximise their clicks. I'm telling you that you should write your ads to maximise the clicks from people who will buy your thing. If that means driving away those who will never buy, then that's what you need to do. Google, Facebook, Solo ad sellers etc., will tell you different, but they make money from the click you don't. You only make money when the person clicking takes an action that get... Read more