To tag or not to tag, that is the question.
There are supporters of both tagging and not tagging subscribers to your email list.
The reasoning is that if you tag subscribers, you can segment your list and email each segment with information and products related to their interests.
While I agree that segmenting this way should give you a high open rate and a higher than average click-through rate, it won't necessarily give you a higher sales conversion rate than sending the same email to an unsegmented list.
The reason for that is that the overall percentage of opens and clicks will be lower on a general email list; it is mostly the ones interested in the subject that will read and click, resulting in sales.
The other reason for not segmenting is that some of those in your whole list of subscribers are likely to have broader interests than the single niche they signed up for in the first place.
Segmenting would shut them out of the opportunity of seeing other products that they might like.
Of course, this is barely relevant if you only work in a single niche since most of your subscribers will be interested in whatever you're promoting.
Building your subscriber list to be engaged and responsive is the key to whichever niche you work in.
This publication will guide you to building the list you must have if you don't want to fail at list-building.
https://go.wm-tips.com/sr-list.
Regards,
Brent.
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