Tis The Set Of The Sail.
But to every mind there openeth,
A way, and way, and away,
A high soul climbs the highway,
And the low soul gropes the low,
And in between on the misty flats,
The rest drift to and fro.
But to every man there openeth,
A high way and a low,
And every mind decideth,
The way his soul shall go.
One ship sails East,
And another West,
By the self-same winds that blow,
'Tis the set of the sails
And not the gales,
That tells the way we go.
Like the winds of the sea
Are the waves of time,
As we journey along through life,
'Tis the set of the soul,
That determines the goal,
And not the calm or the strife.
The thing about poetry is that very few people read it, value it or understand it.
I’ve always loved poetry, but never really worked out why.
I don’t write it, or I haven’t since secondary school, but that doesn’t mean I have forgotten it as part of literature.
Consider this though, a poem tells a story in a very concise format.
It’s not a novel or a blog post. It could be considered copywriting because it aims to get it’s message across in very few words.
The poet is attempting to move you to their ideas using the power of words and driving an emotion.
Poetry fails because it doesn’t have a clear call to action so people read the poems and sometimes discuss them, sometimes think about them, but mostly ho hum them.
Your blog posts, emails and sales letters need a call to action in there so your readers know what to do next. Don’t leave them hanging without something to do next.
Regards,
Brent.
P.S. This email started as a footer for another email I’m writing where the cta is to click through to read this post and subscribe for more.
Obviously I had to write the post so I have a link to put in the footer.
When you are ready to get an insight into more of the whys and wherefores of what I do with my marketing all you have to do is become a paid subscriber.
Currently this is at the cheapest it will ever be and I am planning to put the price up at the end of the month.