The only thing that always sells.
Some people might say that thing is change.
In a way, that's correct, but in general, people don't embrace change readily.
While all purchases do involve change of some sort, that's not why most people buy things.
Most purchases are made through the hope that the change will be beneficial.
In fact, that's the way those shiny object rubbish products are sold.
The hope that buying this thing will indeed work and will be able to make a motza with three clicks.
Even the act of buying fulfils the hope because now I have the information needed to make that motza even if it's never used.
The potential is there in those files.
That's why they get so few refunds.
People only refund when they try to use the information and find it lacking.
Most buyers never use the information.
Hell, 10% never access what they bought.
I see the same thing.
10% of the people who sign up for the lead magnet never open the email with the download link.
That's on them, though.
It's the old horses-to-water argument.
All we can do as marketers is provide quality, useful information and help to those who are seeking it.
We cannot make them do anything with it or even look at it.
I admit to some frustration over this.
But you are all grown-up adults doing adulting things, and time is not always on your side.
Then we forget to take action.
I get it.
It happens to me as well.
That's why I try to point you towards things to make your work easier or faster.
That's why I promote this https://go.wm-tips.com/diamond.
It makes product creation, traffic generation easier, and promotion simpler.
Don't take my word for it.
Check it out and make your own decision.
You're an adult and capable of making an adult decision.
Regards,
Brent.
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