The email metric you need to track.
Many people think that open rates are the primary metric to track with your emails.
That's partly true.
If the recipient doesn't open your email, they can't read it or click your link(s).
But an email is tracked for opening via a 1px x 1px image.
The autoresponder knows when your email client loads that 1 x 1 px image.
However, I, and many others, have my email client set not to load any images.
That means that the autoresponders do not flag me when I open and read an email.
Now, all that is left to track is a click on a link.
But if I play sneaky and copy the link instead of clicking on it, I can still access the webpage without flagging my access.
I do this if I suspect the email is spam, phishing or other nefarious device.
Why?
Clicking the link can still be attributed to your email address.
If they're dodgy, I don't want them to think I'm reading their emails because I'll only get more of them.
This means the only metrics you can track with any reliability are clicks on your links and conversions.
Even those are not entirely reliable, but they are the best you can do.
That does make cleaning your email lists of inactive subscribers or segmenting them by subscriber interest a bit hit and miss, but you should still do your best.
Regards,
Brent.
P.S. Regardless of how you track your email metrics, you need to grow your subscriber list constantly.
To do that, you need to have a single point of entry into any list you build.
It's much easier to create a workable welcome sequence if the entry point is constant than if you have multiple ways in.
Using the information in this tool will allow you to build your single entry point, welcome email sequence, and products to sell to enable you to create your email list at a very low cost or even a small profit.
Check it out https://go.wm-tips.com/diamond.
~ end ~