The best lead magnet is...
...the one your visitor values above their email address.
That was obvious.
Master of the bleeding obvious, that's me.
While that may seem at first glance to be pretty stupid and beneath your dignity, it's not really.
Your potential subscribers are not stupid cattle to be led by the nose to your sales page by a worthless PDF just because it's "free".
They'll always sign up for something with a perceived value to them.
Mostly what they want is good information.
Sometimes that will be a single-page PDF.
Sometimes it'll be a short video.
Sometimes it'll be an email series.
Sometimes it'll be a drip-fed course.
Whatever it is, it will have to exude quality.
It must be something good enough to sell.
Often you'll have better success if you can point the prospect to a sales page for the product you are offering for free.
Your lead magnet must resonate with your prospect so badly that they are willing to pay for it.
When you can do that, you'll get sign-up rates above 70%.
Here's a thought for you to ponder.
What if you write an entire sales letter for your lead magnet as if you are selling it.
Put a mid-level price on it, $67 - $97, with a buy button.
Under each buy button put a link to a sign-up form with the text, "Get this for free. Find out how."
I'd also put an exit pop on the page with the sign-up form on it.
You'll either get subscribers or money.
There wouldn't be too many who would walk away from that if they had any interest in the niche.
I haven't tried this myself because I only just thought of it.
If you know anyone using this method, let me know and provide a link if you can.
Regards,
Brent.
P.S. Here is an example of offering something of value for free.
https://link.wm-tips.com/grandma.
As with all of these things, there will be a sales pitch at the end, which you can cheerfully ignore.
The purpose of the link is to give you ideas on one way to implement a lead magnet that offers value to the visitor.
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