The art of selling anything to anyone.
People buy what they want more often than what they need.
Meaning that you can either find out what they want and sell them that or sell them the perception of what you have as being what they need.
Either way works.
Sometimes though, it's better to sell them what they want and make sure they get what they need.
What they want is more money.
What they need are the means and tools to get that money.
So you couch the sales letter (or video) in terms of making more money, but only if they have this tool that makes it easier.
You'll see this play out on almost every scam guru sales page, and they do it repeatedly because it works.
But you're not a scammer, so you shouldn't use those tactics, right?
Wrong.
If you don't sell them hard on getting the tools that'll help them, the scammers will sell them something that won't.
Being an ethical marketer is essential.
Not selling your best stuff to your visitors is doing them a disservice.
It's the same in any niche you care to explore.
There are always scammers willing to take money for B.S.
It's up to us to ensure they get what they need.
Study the scammer's sales pages because they're excellent marketers.
You can use most of the same ideas on your sales pages to sell quality products and tools to those visitors and help them not to waste their time and money on pipe dreams.
Going down that path of supplying what they need is this free training that you can use as a lead magnet.
https://link.wm-tips.com/lltraining.
When you ask nicely, I can give you the codes to import this into your account to speed up your set-up.
Regards,
Brent.
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