The #1 problem most marketers have.
In survey after survey, the #1 issue most marketers seem to have is getting quality visitors to their pages who engage with the content, sign-up for the emails and buy the products.
Why would this be the case when millions of people are online at any time?
It doesn't seem to make any sense at all.
The problem stems from marketers doing things backwards.
They find or create a product and then go looking for customers.
The optimal way would be to find the customers first, find out what product they want, and sell it to them.
This means that you need to find the traffic first.
I know marketers who set up a test campaign in Google, Facebook, Bing, or one of the other paid services with no product at the end.
They are testing keywords to find out if the traffic matches the expectations.
When a visitor clicks on their ad, they go to a sales page which says, after they click to buy, that the product is not available right now, and if they leave their email address, they'll be on the priority list for when it comes back again.
This provides them with two pieces of valuable data.
They find out which keywords produce conversions.
They find out how much traffic there is for those keywords.
Once they have that, it becomes easy to determine if it's worth creating the product.
It's worth spending $50 - $100 to prevent wasting time and effort creating something that cannot generate a good ROI.
Regards,
Brent.
P.S. Not everyone has the funds to buy traffic to test like this, but there is another way that's nearly as good.
It's only nearly because it takes a longer time to determine a good or bad result.
That way is posting videos on YouTube, Facebook, TikTok, Vimeo and any other video sharing platform you can find.
Test your keywords in your descriptions, and track everything.
Make the same video with different CTA's with Pictory.
Just modify the transcript and regenerate.