The #1 reason most marketers fail.
"I don't know the key to success but I do know that the key to failure is trying to please everybody." - Bill Cosby. In a nutshell. Sometimes I wish I could be as concise in my ideas like that but I'm not, usually. With bricks and mortar businesses that idea can be seen in so many areas. Most of our big department store chains are trying to be all things to all people and, as you may be aware, they are struggling to survive at the moment. That's not quite true though is it! They d... Read more