SEO can bring a lot of warm traffic.
It's considered warm because the visitor searched for keywords, and your page was listed.
However, the searcher's intent is more important than the temperature of the keywords.
The keywords used only show the searcher's intent when they are an experienced and skilled searcher.
The searcher's intent depends on where they are on the path to buying.
That path is usually thought to be Awareness - Consideration - Purchase.
That's the old way of thinking.
With the universal use of mobile phones, it's more likely to be catching a micro-moment.
A micro-moment is when something happens, such as a glass of red wine being spilled on the couch, almost a hanging offence really, but out comes the mobile and a quick search for "How do I get red wine out of the couch?" produces a result.
If that result gives clear and practical answers, plus an offer to buy something to help remove the stain or prevent future problems, a sale may be made instantly.
While all that is true, and when you play the SEO game, you can attract people at the point of purchase, it does take a lot of content, careful thought and a lot of linking to pull that off successfully.
Most people think of SEO and search engine traffic as free traffic.
It's not.
You must invest much time and effort into playing that game without guaranteeing results.
When you put a dollar value on your time, you can estimate the actual cost per visitor.
Getting floods of traffic to any page you want is much easier and cheaper than that.
https://go.wm-tips.com/untapped.
There are multiple sources of very low-cost clicks.
These people are nearly as warm as the SEO clicks because they're clicking on an ad of yours that has attracted their attention.
You're unlikely to get those micro-moment clicks, but as long as you're getting a positive ROI why should you care?
Regards,
Brent.
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