Why you need a gorilla on your sales page and your subject line.
Comic books used to be sold from a rack, full of competing titles from competing publishers, hanging in every drugstore and grocery and department store outfit. Anywhere you could find magazines and newspapers pretty much. It's not much different these days when you go into a news agency, book store or supermarket, and look at all the available magazines. The point is, whether or not a kid picked up your pulpy crappy offset-print rag paper creation hinged on having an alluring c... Read more