Get your head around this to make more money.
Whenever you read a sales page or watch a video sales letter, most of them stress the features of their product. The writers will tell you that they stress the benefits, but that is usually not the case. To clarify the difference: A feature is what the product does or has. A benefit is what the product does for you. One way to make sure you are using benefits is to say to yourself "which means that" when evaluating the features of your product. A quick example: this product te... Read more