Segmentation — Is it a good thing?
Of course, I'm talking about email segregation. The discussions on this subject claim that it is always a good thing to do with your subscribers, but I'm not so sure. If you work in multiple niches, it is essential to send the correct type of email for each niche. That's a no brainer. After all, there is no point in sending an email about email segregation to your weight loss list is there. However, if all of your subscribers joined via one or more aspects of weight loss, then i... Read more