Forget about personas.
I have developed and used personas for years and thought it helped me get into the heads of the people I wanted as customers.
But does it?
That answer may surprise you, more on that in a moment.
A persona is an image you build of your perfect customer.
You've probably been introduced to this idea before.
The concept is that you imagine a person who would buy your product.
You use the stats in Facebook or another source to build up that persona to know if they are more likely to be male or female, their age, marital status, income level, homeowner, etc.
Then you find a photo of someone who fits the persona, give them a name and pin it to the wall near your computer.
Everything you write from now on is aimed at that person as if they are real.
Sounds good, doesn't it.
Does it work?
Apparently, it does.
Many companies and individuals use personas in their marketing.
But, what if that tool can be usurped by something better?
Does everyone who owns and uses an Apple iPhone fit the same persona?
Of course not.
So why did they buy the iPhone?
There are many smartphones on the market, and they all do pretty much the same thing.
How do people choose one thing over another?
People buy something to do a job.
Whether they want to hang a picture and buy a drill to make the hole for the hook or wish to improve their health and buy a bicycle, it's all about getting a job done.
The two things we need to think about are:-
Everyone wants to improve themselves and their life situation.
How will customers imagine their lives being better when they have the right solution.
With this focus, a persona can help in some markets.
For example, weight loss, relationships, finances, etc.
Not all of the persona will help, but parts of it will.
You can't create the next best selling product of tomorrow by focussing on what's wrong with today's products.
Focus on delivering the customer's desire for progress and making that better product.
Regards,
Brent.
P.S. When you create that product that satisfies the customers desire for progress, you'll need to communicate with them regularly.
There are two ways of doing this.
The first is to have a blog and post to it regularly, then syndicate it across multiple platforms.
The second is to build your email list and maintain regular communication there as well.
It's often better to combine the two messages and point the emails to your blog.
Use the other platforms, YouTube, Facebook, Twitter, etc., to bring people to your blog where you get them on your email list.
That's where the Daily Tasks tool helps.
An essential part of reaching the goals you set is taking the action steps that you determined need to be done daily or weekly to get there.
The Daily Tasks tool allows you to set those steps and then tick them off as you do them each day.
https://docs.google.com/document/d/1tp_E3nEE1sXNw3E1Fqc_IplQ1K4G7bvFydj393-WIRw/edit?usp=sharing.
It helps make reaching your goals guaranteed.
Just like getting into your car, step by step, you get closer, unlock the door (another step), and get in. Job done.
It doesn't matter where you started, the process is the same.