π΅ Copywriting for people who know about monkeys. π
What's the difference between a monkey and a human? The main difference, not the superficial ones? I'll tell you.Β It's a lesson I picked up from reading Sapiens, by Yuval Harari.Β And once you grasp this, you'll understand THE foundation principle of compelling copywriting.Β Are you ready? Β Ok, here we go: Monkeys are pretty smart.Β They communicate very effectively.Β A monkey can jump up and down on a rock and screech: Β "Danger! Danger! Lion!" Β He can warn his tribe t... Read more