🐵 Copywriting for people who know about monkeys. 🐒
What's the difference between a monkey and a human? The main difference, not the superficial ones? I'll tell you. It's a lesson I picked up from reading Sapiens, by Yuval Harari. And once you grasp this, you'll understand THE foundation principle of compelling copywriting. Are you ready? Ok, here we go: Monkeys are pretty smart. They communicate very effectively. A monkey can jump up and down on a rock and screech: "Danger! Danger! Lion!" He can warn his tribe t... Read more