Why Avatar is my favourite movie, and how it makes my marketing better.
I love movies. I hate "the making of..." stuff. Movies are supposed to be magic, unless you are aspiring to be a director, knowing how a movie is made destroys the magic. I'm a fan of Star Wars, Bruce Willis, Nordic Noir, detective series etc., but Avatar is my favourite. There is a very powerful greeting used in the movie. "I see you". It does not mean "I'm looking at you" no, it means I know you, I understand you, I feel your pain. It's an extension of empathy. This depth is how... Read more