Now that's a harsh move.
I was just reading an email from Kam Fatz, some of you will have seen the same email.
In it, he talks about improving the stick rate of a paid membership.
Some people have a 'no return' policy.
They claim that preventing those who unsubscribe from re-subscribing keeps those who might feel a bit iffy about continuing to pay you from leaving.
While that may be true, it will also keep some who might be only vaguely interested from joining.
I get emails from Daniel Throssell.
He has a paid monthly newsletter that costs $50 per month.
I don't want all of those emails, but I would be interested in some of them and would pay for them occasionally.
Except I can't.
He has a no-return policy that he enforces for all his subscribers, paid or not.
Is he missing out?
Sure.
Does he care?
Nope.
Will I ever subscribe?
Maybe, but probably not because I can't get his back issues if I do.
Having strict policies works for him because he has built a substantial email list who are all engaged and at least mostly read his emails.
I suspect that most of his subscribers are reasonably well off because they pay massive prices for his products.
I enjoy his emails and learn from them, but I'm unlikely to ever pay him $1k+ for any product.
I'm not really his target market.
If you want to implement a no-return policy, you'd better supply valuable content to your subscribers so that it's worth their while and money to stick with you.
Regards,
Brent.
P.S. If you think you know all there is to build an engaged email list and have one already, you won't need this training.
If that's not the case, you might find this helpful.
I know I do.
https://go.wm-tips.com/sr-list.
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