No one wants to watch or read an ad.
I'm sure you're not like me.
I watch the ads on the TV.
I read the ads in magazines and the papers.
I even read the ads on billboards, buses and other places.
Yeah, my wife says I'm odd as well.
I read these things because I'm interested in marketing in all its forms.
I want to know what works and what doesn’t.
How many TV ads have you watched where you weren’t sure what they were promoting?
It happens all the time.
I think that’s a waste of money.
Advertising companies call it branding, but most of the time you don’t even know who the company is.
Anyway, most people are not like me.
They don’t want to watch or read ads, so don’t write them.
Write them stories that they can relate to.
Don’t fill in all the details, particularly in the emotional bits.
Your reader will fill in those bits from their experiences and that adds credibility to your words.
They came up with it so it’s true.
Any story, true or not, evokes emotions when it’s crafted well.
Crafting stories can be learned because not all of us have a natural affinity to tell a story well.
But it’s innate with us all.
It’s the history of humanity.
We have always told each other stories around the campfire to explain what we’ve seen or thought.
Some stories are so good that they have been handed down for centuries.
All the story tellers learned their craft from others, and honed it by repetition.
Learn how here, and get a master story-teller help you hone your craft.
https://link.wm-tips.com/reviews.
Regards,
Brent.
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