Is an expert someone who knows more and more about less and less?
Is an expert someone who knows more and more about less and less until they know all there is to know about nothing? That's probably a bit unfair to 99.9% of experts. However, it is true that over specialisation can be a never-ending spiral. You have been taught to niche down to find that minimal viable market underserved by the rest of the marketers. So you don't market to the dog training market, but you target the King Charles Cavalier obedience market. When you are established... Read more