What you won't bother to do.
In the upcoming case study, there are some things you won't bother to do. One of them is finding your ideal customer and building up an avatar to know who is most likely to buy the product. In this case, you'll be finding a product first, and then finding the audience. Why do it this way? With this method, you cannot build a full authority site with all the bells and whistles required. You may not build a website at all, because all you need is a pre-sell landing p... Read more