How to test an idea for viability, before spending bucket loads of cash.
One of the biggest mistakes new marketers, on and offline, make is to come up with a 'brilliant idea' and spend lots of time creating it long before they figure out who will buy it. If there was a single way to almost guarantee failure, this is it. Occasionally this does work. Then the media jump all over it and praise the creator and call them 'genius'. B.S. This is better known as unbelievable luck. But how do you make sure that your 'brilliant idea' will be successful? Unless y... Read more