Making good decisions always involves trust.
"Our doubts are traitors and make us lose the good we oft might win by fearing to attempt," said Shakespeare's Lucio circa 1604.
When you decide to buy something, there is trust involved.
But, that trust isn't just you trusting the vendor, it's also you trusting your ability to make that decision.
You have to trust that you'll be able to make good use of the product, to get value for your money etc.
I recently bought a bicycle, I didn't need it, but it was selling cheap because it was in poor condition.
I have trust in my ability to fix it and bring it into good condition.
It's now back on the market at a much higher price than I paid for it.
In that instance, I didn't need to trust the seller, but I did need to have trust in me.
In marketing, you'll read the mantra that your audience needs to Know, Like, and Trust you before you'll make a sale.
I say that's B.S.
You seldom know or like the vendor in the real world, but you trust that they are honourable and will supply you with a product fit for purpose and value for money.
Online it's the same.
That's why so many marketers spend a great deal of their sales pages telling you how the product will help you, why it should be much more expensive, how good the guarantee is.
They are trying to build your trust (belief) in your ability to get value from your purchase.
Considering that you don't know that the online vendor is even using their real name, and you have little chance of getting to know them to discover if you like them.
The only thing you need to work on for your sales letters is helping the reader to trust themselves to get value from your product.
Regards,
Brent.
P.S. In your emails to your subscribers, you can develop your relationship with them.
You can write snippets about you, what you're doing that isn't Internet-related.
They can email you to which you reply, and please write back yourself.
Developing your email list is the most important activity you can take to build your business.
It doesn't matter how often you email them as long as it's regular.
Having said that, though, I'm on several email lists where I get irregular emails for the list owner, and I still open them.
If your emails are interesting enough, your subscribers will still open them.
You will discover how you can build that sort of super-engaged email list here.