I'm a bit of a cricket nut.
Today, I have spent several hours watching Australia and England playing at my home ground.
I watched it on the T.V., though, as I find the coverage is better even if you do miss out on the atmosphere of a crowd.
And the snacks and beer are much cheaper.
It has been a challenging day of play for both teams.
The fielding team, England, have had little success in taking wickets.
The batting team, Australia, have found it hard to make runs.
It is an excellent contest with two top-level teams having problems getting their desired result.
And there are four more days of play to go.
I understand that some people find the slow play that was happening today quite dull and boring.
These are called tests because they test the resolve of the batsmen, the fielders, the bowlers and the spectators.
I couldn't help comparing the play to marketing because it's the way my mind works these days.
Every time the bowler sends a ball towards the batsman, he tries something slightly different unless he thought there was potential from a previous delivery.
Precisely the same way we marketers try slight changes in our landing pages and sales pages to test the visitor's response.
When we detect a positive sign, we try the same thing again.
The bowlers keep doing this until they get the result they want, a wicket.
We keep trying until we get the response we want, a sale.
Outsiders who do not understand the game we play think this is a tedious activity for little return.
For us, it's a fascinating game with the potential for massive returns.
Regards,
Brent.
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