The 1% Miracle
Think about your last blog or Facebook post/email/sales letter or any other writing you did recently. Could you have made that 1% better if you took a little more time and care? Thought about the wording for a little bit longer? You probably could, and I'm sure that I could have done a little better with the subject line on yesterdays email if I hadn't been in a hurry to get it done. But what's so great about 1%? Why is 1% a miracle? All of us can do better, but we are all a littl... Read more