Ignore the facts, concentrate on the truth.
When you're writing persuasively, the facts are less important than the truth.
That does read weird, doesn't it?
If you think truth and facts are the same things, persuasive writing may not be for you.
Facts don't persuade anyone but the most cold hearted person.
What persuades most people are emotions, and their emotions are the truth.
Emotions are true.
Feelings are real.
But they can defy logic and sense.
Yet they are urgent and influential and can override all thinking and drive action.
Are emotions facts?
Sort of.
They are true chemical responses, but if one event makes you feel sad while it makes me laugh – which response is "true"?
Neither?
Both?
Yes.
The point is persuasive writers deal in truth.
What feels real and right and correct.
Based on our experiences and memories, and knowledge.
You are not relaying information.
You are agitating and guiding an emotional experience.
Just like a shaman or a screenwriter in cahoots with a director.
What are you showing them?
How are they supposed to feel about it?
The facts are fine.
Necessary even, from a legal standpoint.
But we aren't journalists.
We are much closer to fiction writers.
We are story creators.
We begin with a very small fact and artfully arrange a plot that will queue and trigger the emotions we want the audience to feel.
Here is a trick about emotions.
Emotions are real, even if the story that triggers them is not.
A sad story makes you feel sad, even if it's not happening to you.
We have a sympathetic response, but the feeling is real.
Such things as envy, desire, hope, anger, loathing, fear, doubt, confidence, pride, shame, despair, ennui, lust, jealousy, joy, love, heartbreak, etc.
Those are your palette.
Not facts.
Not numbers.
Not proof.
Not headlines or testimonials or guarantees or promises.
Those are tools.
Words are tools to create the actual material we work with.
Which is emotion.
Which is truth.
Because feelings are why people do things.
Not facts.
Facts help back up those feelings once they've been felt and decided upon.
Feelings first.
Then facts.
That's how you build the beliefs that make people buy and behave how you want them to.
This is where you'll learn how to be a magical wielder of the truth.
https://link.wm-tips.com/reviews.
Regards,
Brent.
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