How to make all your funnels pay.
You know that a funnel starts with a landing page to offer something of value in exchange for an email address.
That's a given.
The something of value changes depending on the niche.
The next step is the Thank You page.
Some people want all their subscribers to be double opt-in, where the subscriber must click a link in an email to confirm they want the free something.
Others swear by single opt-in, and the Thank You page has a link to the offer product.
But here's a way to make sure your funnel works better regardless of single or double opt-in.
The Thank You page does not have a link to download or access the freebie, but it does tell the subscriber that the link is in their email.
It also has the OTO (One Time Offer) for a product that matches the freebie at a significant discount.
Something like a $27 product discounted to $7 on this page only.
The link in the email is not a direct download link.
It takes them to a download page where you offer them the product again at a discounted but higher price than the OTO price or a different but related product.
The next crucial step is to track your visitors to subscribers and your subscribers to customers metrics.
Start by split-testing headlines on the landing page until you get the best conversions possible.
Then split-test the conversions for the OTO page and the download page.
Within a short period, you should be able to get your funnel returning a positive ROI on paid traffic.
When you get there, your ability to build your buyers list becomes unstoppable, and your income will climb until you decide to stop growing.
The money is in the engaged email list.
Regards,
Brent.
P.S. This simple funnel will make money for you as you build your list.
Because you can identify the buyers with tracking, you can easily segment your list and send the buyers a special email.
But you need to identify who is who and track their actions through your funnel.
To that end, you will need a far better tracking tool than Google Analytics.
Why would you want to tell Google what's working and making money for you anyway?
They have been known to steal traffic from successful sites.
Track with the best third-party software available, even with affiliate links.
https://link.wm-tips.com/click.
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