Fail forward, and faster to reach success.
Failure is not a dirty word.
Failure is a thing, not a person.
Failure is essential for long-term success.
No one is always 100% successful unless they're not doing anything.
"You miss 100% of the shots you never take." Wayne Gretzky.
What Wayne never said is that you don't make all the shots you do take.
He has been called the greatest hockey player ever, yet his goal-scoring percentage is 17.6% for his entire career.
When something doesn't work for you, it's not a failure; it's a learning experience, but only if you don't quit.
I recently read about a marketer who builds landing pages with buttons but nothing to download or buy.
He's testing multiple ideas at a time.
He tracks the clicks on the buttons.
He builds out the product and site when he finds one that works.
He can test many ideas faster and eliminate stuff that fails without spending much time doing all the rest of building out a funnel.
That looks like a great way to fail forward faster so you can succeed faster.
Regards,
Brent.
P.S. A great place to test ideas fast is LeadsLeap, and you don't have to hunt for traffic because it's built into the platform.
Check it out here, and it's free.
https://go.wm-tips.com/llhome.
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