What makes an ad worth copying?
The ONLY criteria for a good ad is did it convert. Being creative, amusing, striking or anything else is great, but if it doesn't get the reader to take some action, it has failed. There was a fish and chip shop near a busy airport who wanted to get more customers from the traffic which went past daily. They commissioned an ad agency to come up with a billboard ad to attract people. The ad won numerous awards from industry insiders. The headline was "Out of the flying plane and in... Read more