Double the CTR on your titles the lazy way.
The creature that most people associate with being lazy is the sloth.
I'm not sure they are lazy, but they are slow and deliberate in all their actions.
Being unhurried keeps their energy requirements low, which may be the reason for their lack of activity.
But this is not a David Attenborough documentary.
This email is about marketing, so why talk about a sloth?
Using sloth words in your titles, subject lines, and anchor text can increase your click-through rate by up to 100%.
Getting better CTRs using one or two 'special' words must be worth split testing.
I used three in the subject line for this email.
You'll find them all here https://www.evernote.com/shard/s382/sh/0c171445-58f2-42a4-0b86-18e2620f97b7/QHNXCXjQBbJoGgT9xXhkWrE3d0rL3WfXsh7IeXNXpamY87_PzezcyVBHmQ.
Enjoy.
Regards,
Brent.
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