DOSAA beats DOGPOO, every time.
DOGPOO and DOSAA: Nope, not referring to the Asian-Indian, mouth-watering dish Dosa. Nor am I referring to actual doggy doo-doo, either.
DOGPOO stands for "Do Once, Get Paid Only Once".
DOSAA stands for "Do Once, Sell Again and Again".
Creating something once and selling it repeatedly - like an Online Video Course, Software or a Report – is more profitable, productive and fun than putting your time and effort into creating something once where you get to sell it once - like a painting, a vase or jewellery.
DOGPOO: Performing live on stage: You get to charge for tickets only once. The show happens one time. Once it's over, it's over.
DOSAA: Recording an album or video recording of your live event and selling them to thousands.
DOGPOO: Speaking live on stage or doing a show live on the radio.
DOSAA: Doing a Podcast and getting many people to listen to it.
Having a Day Job Sucks – And So Does Selling One-Time Products.
Selling one-time products is much like depending on your day job for income.
Day Job (D.J.): You have to go to work every day.
One-time Products (OTP): You have to make sales every day.
D.J.: You stop working; they stop paying you.
OTP: You stop selling, get no new customers, and no longer get paid.
D.J.: You start every month at $0.00 from your employer. You work first, then you earn (you have to work for a certain period even to get paid vacation and other benefits)
OTP: Your business starts with $0.00 in revenue each month.
You can see how there is no stability or security in either case.
When you are selling one-time products, the big issue is that no matter how well you do this month, you have absolutely nothing to show for the next month.
So let's say this month you made, say, $3,000, but what happens next month?
On the first day of the next month, on the very first day of every single month, you start at square 1 – with an income of $0.00. And that really sucks.
Sure, by selling one-time products, you still build a list of buyers to whom you can continue selling other products.
Simple, right?
Not really. If your business model is to keep creating products that you can keep selling to your past customers, then over 3 or 5 or 10 years, think about how many darn products you will need to create and launch to get those past customers to come back and buy from you again.
It's just mind-boggling. Most people can't make 5, 10 or 20 new products every single year, year after year, just to stay in business.
It is a very exhausting and draining business model that is not sustainable.
80% Failure Rate.
You've probably heard this statistic that says 8 out of 10 small businesses eventually fail — a colossal 80% failure rate. Only 20% survive. So why did they fail?
The obvious answer is: They were unable to make more money than they were spending. So they went out of business. But let's dive deeper. Why did they not make enough money to keep going? Why couldn't they make enough sales?
The non-obvious answer: They were selling one-time products, could not find enough new customers, and could not sell enough to old customers. With one-time products and services, you could have a considerable surplus of business one month and then minimal the next month.
You cannot reliably plan for anything. And no, you cannot build a long-term business using just freelancers and part-timers.
Regards,
Brent.
P.S. There you have the beauty of marketing digital products on the Internet.
Create the product once and sell it over and over again.
When you use Affiliate marketing, you don't even need your own product.
There are few simpler business models to follow. You can test multiple different products to find out which ones perform the best for you and then create a similar product to sell for yourself or push the best one harder while you test other products.
Those of you in this email list who are affiliates of mine only have to promote one link to get paid over and over again. DOSAA on steroids.
Your prospects end up in this email list, and I promote for you to the whole list. This initial sequence targets the same product, and everybody goes through this unless they unsubscribe, but once this sequence ends, they all get moved to the main list where I promote all my other products and all the new ones I create.
I typically create between 5 - 10 new products per year. All the new ones will be on ClickBank, so you get your commissions, and the old ones will be migrated across as I re-promote them.
To take advantage of this awesome program, you should buy the 10 Micro-Models PDF and become an affiliate at ClickBank. https://go.wm-tips.com/10main.
Regards,
Brent.
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