Culling your email list should be easy.
I read a lot of people saying that you have to segment your list and cull the people who don't open your emails in the first 3, 6, or 12 months.
I don't know if that's good advice or not.
I culled my list once, and the open rate went down.
Clearly I didn't cull it properly.
I thought I cut out all those who hadn't opened an email, but it seems that the tracking was off.
From what I understand, the idea behind segmenting your list is that you'll only send relevant emails to those interested in that niche.
That's all well and good, but for that to be useful, you'd have to be working in multiple niches.
In that case, it makes perfect sense to only email niche relevant material to a single niche.
If you're working and building a list in a single niche segmenting doesn't seem as relevant.
You certainly could segment almost any niche into sub-niches or even micro-niches, but you may be cutting out someone whose interests are changing.
The only benefit I can see from that type of segmenting is that you'll have a better open rate as a percentage of the emails sent.
One open from 1 email sent is a 100% open rate.
One open from 100 emails sent is 1%, but it's still only one open.
A good click-bait subject line will get many more opens, but they won't translate to sales any better than a good subject line.
Open rate is not the metric you should be concerned with because the real metric is click-through rate and conversions to sales.
If you don't have a decent email list yet, start here.
https://go.wm-tips.com/llauto.
Regards,
Brent.
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