I have a cunning plan.
One of the more famous lines from the TV show Black Adder. Usually preceded another stupid idea that was doomed to failure. The key to that though was that the plan was often too complex, or relied on someone else falling for an improbable circumstance. This also seems to be the main idea behind many of the product launches we see. When you look at the next offer listen very carefully, you might be able to hear “I have a cunning plan” echoing in the background. It’s hard to ... Read more