Why being seen as successful leads to being successful.
It seems odd. What the hell has appearing to be successful have to do with being successful? Quite a bit, apparently. The effect is called the Mathew Effect. The upshot of this is that equal talent does not get equal recognition because customers, employers, and fans like associating with known winners. And being known as a winner is not the same thing as being talented. Could this partly explain why your Internet Marketing efforts don't seem to be as effective as you would lik... Read more