How to use your ads to attract the right subscribers.
In yesterday's email, I talked about writing your solo ads and your Google and Facebook ads to reduce your click-through rate, so you only get the people you want in your email list. The logic driving this is that you only want buyers in your email list because they are the people who will keep buying from you and will become your true fans, as long as you keep providing them with value. So how do you put this into action? Start by letting them know, in the ad, that there is somet... Read more