A single point of entry to your profit funnel.
Yeah, it is a bit of a clickbait subject line.
Yes, it is serious.
What does a "single point of entry" mean?
It doesn't mean you only have one landing page to send people to.
It does mean you only have one email form for people to sign up for your lead magnet.
Essentially, you'll test a bunch of landing pages.
You'll have long ones and short ones.
You'll test headlines, bullets, colours, etc., across those pages until you find one that gets the most clicks.
The conversions from clicks to subscribers could be consistent, or you may have to tweak that.
However, all those subscribers end up on the same email list because the niche hasn't changed.
Now, about that funnel.
That starts with the message on the landing page, flows through the signup form and is maintained in the lead magnet they get as a reward for signing up.
The funnel doesn't stop there because you're playing a long game.
The funnel continues in the email sequence you send them and any other emails you send.
You can present them with new offers and sites as part of this funnel.
They stay in the funnel as long as they remain subscribers.
You get them into your funnel by offering them helpful content which may be freely available.
When you share freely available content, the benefit to the consumer must be that they don't have to do the searching themselves.
Remember, most Internet users do not have good search skills.
You can save them time and effort by providing what they want in a curated membership site.
Regards
Brent.
P.S. This membership site has curated videos from YouTube, but that may change as I add more.
https://burtm10.systeme.io/mmwai.
Check it out.
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