Why knowing things is not enough.
Bad news but a critical reality check ... "I already know that," he said for what seemed to be the 1000th time. "Okay" I replied, "but what have you done with what you know." Dead silence. Crickets. No reply. My well-meaning client had accidentally become what I call a "knowledge hoarder". He knows a LOT but had taken action on almost nothing. So while he knew how important it is to have an email list, AND he knew the steps to build one, he had no list... Read more