Reinvent the wheel or make it look better?
You probably know that there is a massive market in after-market wheels for most vehicles, and you can pay big money for what are essentially cosmetic changes. Every vehicle comes standard with wheels, so why do some companies focus on making different ones? It's the demand, of course. But who created the demand? The wheel manufacturers. Were they supplying an existing demand? Perhaps, but they ramped up the desirability of making your vehicle unique or have better road-holding ca... Read more