In our modern economy niching down is the key to wealth.
When everybody is doing the same things at the same time, no one will stand out. While there may be plenty of customers and plenty of money flowing in a niche, most marketers will make very few sales if it's spread across hundreds. To take a bigger slice of the market, you'll have to create what appears to be a unique niche in that market. The fascinating thing is that you'll attract people who would like to identify with that unique niche, even if they don't already. Last century... Read more