Why Facebook 'Likes' can kill your engagement.
#1 – Likes are not conversions. #2 – Too many of the wrong sort of likes will block your real audience from seeing your post(s). Facebook runs on a massively flawed algorithm. The way it works is that each post you make gets shown to a percentage of your existing audience. If you don't get much engagement from them, Facebook doesn't show it to any others. The more engagement, likes, comments, or shares, the more it's shown to more of your audience. Remember that Facebook, like... Read more