Write like you speak is not always good advice.
"In real life, people fumble their words. They repeat themselves and stare blankly off into space, and don't listen properly to what other people are saying. I find that kind of speech fascinating, but screenwriters never write dialogue like that because it doesn't look good on the page." Christopher Guest.
If you do that on a video or podcast, some of your audience will see you as unprofessional, while others will think you are more natural.
If you write a sales page like that, it'll probably look very disjointed.
I wrote an essay for school in the style of the ramblings of an old man.
It was deliberately disjointed, skipped from one story to another and back, stopped to ask questions but didn't listen to the answers.
I loved it, it captured exactly what I was trying for.
It was just like when I talked with my grandpa.
My teacher failed me.
She claimed it was "rambling, disjointed and seemed to lose track of where it was going".
That's when I understood that she was a crappy English teacher.
I didn't write like that again, and it put me off writing anything for many years.
I wouldn't write a sales page or a review like that, but I would write a short story with that as part of the content if I could make it fit and seem natural.
I think what I'm getting at here is that you develop your writing style by writing more.
You develop more skills and better wordsmithing with practice no matter what you write.
You inject more of your personality into all your writing, and that comes through to the reader.
As they get to know you, as long as you stick to your ethics, your readers will get to like you and develop a bond with you.
As that develops, they will naturally buy more from your recommendations or buy more of your books and reports.
Just like you do now with your favourite authors.
Regards,
Brent.
P.S. One of the easiest ways to practise writing and develop your skills is to write a blog.
In some ways, it's better if no one reads it because then you'll relax more and write better.
Next thing you know, you'll have people leaving comments, and you'll be building an audience.
Shock, horror, some people like what you wrote three months ago.
You know, that review that you practised on?
Someone bought the product through your affiliate link.
Better learn how to write good reviews then.